Continuous. Concise. Communication.
Users can subscribe to alerts so that you can keep them aware of activities as needed. For example, let's say you're having a food drive Sunday morning. You can set up an alert to go out to users Saturday at 5pm. This will enable better response rates.
You don't need to reinvent your website. Much of your website is static, and, let's face it, not used very often. We're all about information that is dynamic and needed. Keep it short and simple.
Community is about communication. Users want to know they're part of a vibrant community, and by providing information continuously and concisely, users will know that your community is a place where things happen!
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